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Membership sites can be lucrative businesses and WordPress is one of the best platforms on which to build them. In this post, we’ll explain what memberships sites are, examine the kinds of business you can set up with them, and look at the best plugins you can use to create them.

会员网站可以是利润丰厚的企业，而WordPress是建立会员网站的最佳平台之一。 在这篇文章中，我们将解释什么是会员网站，检查可以与它们建立的业务类型，并查看可以用来创建它们的最佳插件。

A membership site is a website which restricts people from accessing some of its content until they have signed up or paid to become a member. This is usually done for one of two reasons:

会员网站是一个网站，在人们注册或付费成为会员之前，它限制人们访问其某些内容。 通常这样做是出于以下两个原因之一：

To gain access to the restricted areas of a membership website, a user can be asked to do some or all of the following:

要访问会员网站的受限区域，可以要求用户执行以下一些或全部操作：

Most membership sites work by offering their members something which they cannot get elsewhere, for example, expert advice, exclusive content or discounted products. Here are some examples:

大多数会员网站通过向会员提供他们在其他地方无法获得的东西来工作，例如专家建议，独家内容或打折产品。 这里有些例子：

Information or advice sites earn their money by selling access to content that would normally be expensive to buy. If you were an expert in your field and had unique content that people would be willing to pay for, then this would be an ideal business to consider. Examples of expert advice membership websites include:

信息或建议网站通过出售通常购买价格昂贵的内容来赚钱。 如果您是您所在领域的专家，并且拥有人们愿意支付的独特内容，那么这将是一个理想的选择。 专家建议成员资格网站的示例包括：

In fact, if you had expertise in any field that people would normally pay for, then that would make ideal content for a membership site.

实际上，如果您具有人们通常会支付的任何领域的专业知识，那么这将成为会员网站的理想内容。

These sites generate an income through giving users access to content which can’t be found elsewhere or would be difficult to access. For example:

这些网站通过为用户提供访问其他地方无法访问或难以访问的内容的方式来创收。 例如：

Many websites have a discounted products section which requires you to become a member to join.  Whilst most of these are free and are used as a marketing strategy, others charge for access to the discounted products on offer. These include:

许多网站都有“打折产品”部分，要求您成为会员才能加入。 尽管其中大多数都是免费的，并且被用作一种营销策略，但其他人则需要付费才能使用所提供的折扣产品。 这些包括：

For start-up membership sites looking to get established, the usual structure is as follows: 1. A home area on your website which gives clear information about your website and organisation. This will also include information about your products and services and about the pricing.

对于希望成立的初创会员网站，通常的结构如下： 1.网站上的主页区域 ，其中提供有关您的网站和组织的清晰信息。 这还将包括有关您的产品和服务以及价格的信息。

2. A free content area is often created to act as the opening of your sales funnel. For example, if you were selling access to teachers’ resources, you may have a good selection of free resources available for anyone to download.

2.通常会创建一个免费的内容区域，以充当销售渠道的开始。 例如，如果您出售对教师资源的访问权限，则可能有很多可供任何人下载的免费资源。

Providing a free area enables relevant content to get indexed by search engines, helping you to attract visitors to your site. If those visitors like the free resources, you increase your chances of them paying for membership.

提供一个自由区域可使搜索引擎将相关内容编入索引，从而帮助您吸引网站访问者。 如果这些访问者喜欢免费资源，则可以增加他们为会员付费的机会。

3. Levels of access can then be created for customers purchasing different packages. If you have bronze, silver and gold packages, you can have bronze silver and gold areas on your site. The more expensive the package, the better the content.

3.然后可以为购买不同套餐的客户创建访问级别 。 如果您有青铜，银和金包装，则您的站点上可以有青铜，银和金区域。 包装越贵，内容越好。

You can also control access in other ways. For example, the teachers’ resources site could offer two resource downloads a week for its bronze package, five downloads for the silver and unlimited downloads for the gold.

您还可以通过其他方式控制访问。 例如，教师资源站点可以为其铜牌包每周提供两次资源下载，为银牌提供五次下载，为金币提供无限次下载。

4. blog is a key element of many membership sites. Users are asked to subscribe to an email list in order to access the free content. They then receive emails and blog posts which are ultimately aimed at getting them to pay for premium membership. Once they have paid, they start receiving emails and posts tempting them to even more expensive membership packages and which offer them members only deals on other products.

4.博客是许多会员网站的关键要素。 要求用户订阅电子邮件列表，以访问免费内容。 然后，他们会收到电子邮件和博客文章，这些电子邮件和博客文章最终旨在使他们支付高级会员资格的费用。 一旦付款，他们就会开始接收电子邮件并发布帖子，诱使他们使用更昂贵的会员套餐，并且仅向会员提供其他产品的优惠。

Luckily, you can turn your WordPress website into a membership site just by installing a plugin. Without a plugin, creating a membership site would be difficult to achieve without the aid of a developer. A website needs to have the following elements to become a membership site:

幸运的是，您只需安装插件即可将WordPress网站变成会员网站。 没有插件，没有开发人员的帮助就很难创建会员网站。 网站必须具备以下要素才能成为会员网站：

There is a range of good WordPress membership plugins you can choose from but you need to make sure you use one which has the features you require for your particular website. For example, not all provide the ability to offer different levels of membership.

您可以从一系列不错的WordPress会员插件中进行选择，但是您需要确保使用具有特定网站所需功能的插件。 例如，并非所有人都提供提供不同级别的成员资格的能力。

Here are our four favourite membership plugins for WordPress:

这是我们四个最喜欢的WordPress会员插件：

MemberPress是一个高级插件，可为您的会员网站提供多种功能。 它很容易设置并为您完成许多工作，可以自动创建运行会员业务所需的页面，例如会员选项和定价页面，会员登录和“我的帐户”区域。完全控制可以访问和不能访问网站的区域，甚至可以设置网站，以便使成员能够随时间流逝而不是一次全部访问信息。使用PayPal或Stripe设置支付网关很容易MemberPress，以及您的会员身份配置

Paid Memberships Pro is available free from the WordPress repository and is a powerful plugin that enables you to create a wide range of different membership sites. It has a ton of great features and despite being free, comes with more add-ons and provides superior integration with other plugins than MemberPress.

付费会员资格Pro可从WordPress存储库免费获得，它是一个功能强大的插件，可让您创建各种不同的会员网站。 它具有大量的强大功能，尽管是免费的，但它具有更多的附加组件，并且与MemberPress相比，与其他插件的集成性更高。

Paid Memberships Pro is completely free but access to its support and forums is paid for. Find out how it can help you in the video below.

付费会员专业版是完全免费的，但需要付费才能获得其支持和论坛。 在下面的视频中了解它如何为您提供帮助。

WooCommerce is the established master of eCommerce on WordPress: its eCommerce plugin runs 30% of the world’s online stores. It comes as no surprise that it has now produced a specialised WooCommerce Memberships plugin.

WooCommerce是WordPress上知名的电子商务大师：其电子商务插件可运行全球30％的在线商店。 毫不奇怪，它现在已经产生了专门的WooCommerce Memberships插件。

As you would expect from a company with this level of expertise, the WooCommerce Membership plugin is extremely powerful and versatile. It’s wide range of functions, however, won’t make it the easiest plugin to set up – there will be quite a lot of options to work through. And at $149, it’s not the cheapest option, either – and that only includes one year of updates and support.

正如您对具有这种专业知识水平的公司所期望的那样，WooCommerce会员插件非常强大且用途广泛。 但是，它的功能范围很广，不会使其成为最容易设置的插件-会有很多选项可供选择。 而且，149美元的价格也不是最便宜的选择，而且只包括一年的更新和支持。

For more details about the plugin, see the video below:

有关该插件的更多详细信息，请参见下面的视频：

Membership 2 is a membership plugin from another highly-regarded WordPress plugin company, WPMU Dev.  Whilst not as all-encompassing as the WooCommerce Membership plugin, it does have a very good range of options and functions and is less difficult to set up.

Membership 2是另一个备受好评的WordPress插件公司WPMU Dev的成员资格插件。 虽然不像WooCommerce会员插件那样包罗万象，但它确实具有非常广泛的选项和功能，并且安装起来也不太困难。

The plugin is free from the WordPress repository but there is also a pro version available from WMPU – however, WPMU is a membership site, so you can get the pro plugin for free if you pay to become a member.  See the video below for more information.

该插件可从WordPress存储库中免费获得，但WMPU也提供专业版-但是，WPMU是会员网站，因此，如果您付费成为会员，则可以免费获得专业版插件。 有关更多信息，请参见下面的视频。

Membership sites can be a great way to earn a living on the internet. However, before you start to create one, you do need content that people will pay for. If you already run a successful blog, for example, you may be able to convert your current content into a members’ only area. A good membership site will also keep its content updated, otherwise members won’t renew their subscriptions.

会员网站可能是在互联网上谋生的好方法。 但是，在开始创建内容之前，您确实需要人们支付的内容。 例如，如果您已经运行了成功的博客，则可以将当前内容转换为成员的唯一区域。 一个好的会员网站还将保持其内容的更新，否则会员将不会续订其订阅。

The other thing you need to take into consideration is that membership websites can be resource intensive. This means you should choose a hosting package that can provide the resources needed to keep a busy site functioning well. If you are expecting to be busy, you may need dedicated WordPress hosting or VPS hosting. If you have a site with heavy traffic and which runs large applications, then you may need either a dedicated server or cloud hosting.

您需要考虑的另一件事是会员网站可能会占用大量资源。 这意味着您应该选择一个托管软件包，该软件包可以提供保持繁忙站点正常运行所需的资源。 如果您预计会很忙，则可能需要专用的WordPress托管或VPS托管 。 如果您的网站流量大且运行大型应用程序，则可能需要专用服务器或云托管 。

If you are looking for first-class hosting that can support membership sites of all sizes, check out the hosting pages linked to above or contact us on 0800 862 0380. We’ll be happy to help you find the perfect package for your needs

如果您正在寻找可以支持各种规模的会员网站的一流托管，请查看上面链接的托管页面，或致电0800 862 0380与我们联系。我们很乐意帮助您找到适合您需求的完美套餐

翻译自: https://www.eukhost.com/blog/webhosting/a-guide-to-creating-a-membership-site-with-wordpress/

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